Creating captivating and intriguing content might provide you a competitive edge in the congested social media space. We’ll provide you with some useful inspiration to increase your creativity in this post.
1. Create material in real time
Discover the interests of your target audience and adapt your material accordingly. Find out about the activities and shows they watch on TV and participate in, such movie award ceremonies, motorbike racing, and soccer matches. Find out about the occasions, such Father’s Day, summer vacation, college and school examinations, and others, that your readers are interested in throughout a given time frame. We know it might be challenging to remember all of these noteworthy days and occasions, so we suggest you glance at this calendar, which is available in both Dutch and English.
This can help you provide contextual information that is updated in real time to draw readers in.
2. Offer unique and noteworthy stuff
Instead than copying content from other websites, create original content that adds value. This will make you stand out from the competition and persuade readers to follow you with interest. To get more people to visit your website, write and distribute blog posts about your business and merchandise on social media. Content such as lists, curated content, weekly round-ups, how-to pieces, news, and case studies are frequently shared on social media and are popular blog content topics. Make community discussion boards and offers to draw people to your social media profiles.
3. Make use of trending hashtags
Popular hashtags that can benefit your business include #FlashbackFriday (#FBF), #ThrowbackThursday (#TBT), #MotivationMonday, and #MondayMantra. Readers are taken down memory lane with #FBF and #TBT, which share humorous old photos and historical information. Sharing inspirational and motivating quotations is made easy with the help of #MondayMantra and #MotivationMonday.
4. Provide informative infographics
Infographics make information easier to understand for the public by combining facts, figures, and information with visuals. On social media, visual infographics are frequently shared. If you lack the time to design infographics, you may still provide facts and grab readers’ attention by using simple visuals or photographs.
5. Pay attention to criticism
Appreciate the thoughts and suggestions of your fans and followers and give them the impression that your business cherishes their comments. You can utilize surveys, polls, and basic inquiries to get feedback on your offerings. Attend to the inquiries, worries, and concerns of your readers. To get your followers interested, you may also ask for predictions.
6. Express gratitude to your audience
To improve your interaction with your fans, post their stuff on your social media platforms. This will provide you more material to share on your social media platforms and help you build stronger relationships with your fans. It is therefore a win-win circumstance. Choose a “follower of the month” to honor the advocates and evangelists for your brand.
For instance, Starbucks encourages users to upload photos of the coffee brand on social media by posting images of its patrons on the feed. In order to engage your audience, you can also go above and beyond with a simple “thank you” by planning prizes and competitions.
7. Use comedy
Use comedy to engage your followers instead of always being serious about your business. If you could achieve both goals at the same time, it would be great. Make your clients smile, and your relationship will grow. Funny content options include sharing a meme or comic, having strange festivals, asking stupid questions, and posting “truth or myth” type queries.
That is all. Start now!
We hope you can share interesting and educational information with your social media audience by utilizing the original ideas this post offers. Please share any other thought-provoking suggestions you may have for this subject with us.
