According to a quote said by Microsoft founder Bill Gates about 20 years ago,
“Content is King”
Content was king 20 years ago, it is king today and it will remain king in the times to come.
Content is the most primary component of any business, without which it is difficult to imagine the growth of that business.
Whenever we talk about shifting an offline business online, Content Creation or Content Generation is our first step.
Effective content is so important because it is a digital asset of the business which is responsible for your prospects to customer conversion.
As Marcus Sheridan also said,
“Great content is the best sales tool in the world”
A good content acts as a great sales tool for the business and helps in increasing the business revenue.
Apart from this, with the help of your great content, you are able to rank in search engine results and build a good relationship with your customers.
Therefore, if you want to become a great Digital Content Creator, then you will have to give preference to Content Creation for your business.
So today in this blog we will tell you how to create convertible content and how you can become a great digital content creator.
Define your “WHY”
Before starting any work you have to ask yourself a question.
Why do you want to start that work? What do you want to achieve from that work?
How will you achieve your goal?
When you ask yourself such questions, your WHY becomes clear and you understand what your end goal is.
You have to understand the same thing in Content Creation also.
When you find out your why, only then can you move towards your next step and focus on your digital marketing strategies .
Once the WHY is clear, you can do your content planning and prepare REAL content for yourself.
R – Which is relevant to your audience
E – Engaging & Interesting हो
A – Be authentic to your customers and your brand mission
L – Which can be liked by the audience
With this kind of thinking, when you define your WHY, the path ahead opens up for you and you are able to create Digital Marketing Content for yourself.
Find your target audience and define your customer avatar
Do you know what is the target audience of car manufacturers like Mercedes Benz, Rolls Royce, Bentley, Lamborghini?
Rich People or rich people!
Yes, all these manufacturers design cars keeping in mind the needs of high class people.
That’s why rich people have become their customer avatar.
Similarly, to sell your products & services in your business, you also have to define your Target Audience or Buyer Persona or Customer Avatar.
Customer Avatar is a group of people that you select and target based on some factors.
Some of these factors are:
- Age
- Gender
- Profession
- Interest
- Goals
- Pain Points
Because every person in the world (man, woman, old person, or child) cannot become your customer, you have to create your own Customer Avatar.
Once the target audience is defined, content creation becomes easy for you.
You understand what type of content you have to produce and how to provide value to your customers.
Know the right content format for you
If we talk about Types of Content , it can be of different types.
It can be in video form, textual, infographic form, or audio form.
But, it is not necessary that you need to generate content in all these forms.
Rather, you have to see what type of content your target audience mostly likes.
For this, you can follow this method,
You can research your competitors and see what type of content they are producing or what type of content they have more engagement on.
Once you know this, you can hire a skilled team and create content of the same category and by making your content viral, you can create new customers for yourself.
For example, if you do online business of products in which there is a need to give specifications of the products, then you can focus on visual content instead of textual content and can create videos, infographics, etc.
Choose the Right Platform for Content Creation
Would you like to create your content on platforms where the engagement of your target audience is absolutely zero?
No, not at all!!
By doing this, both your money and precious time will be wasted.
Therefore, before creating content, it is important to know what kind of content on which platform will be suitable for your business.
If your target audience likes watching visual content and it also brings more traffic to your website, then you should create content on YouTube and other similar video platforms.
To select the right platforms, you can also do competitor research and see which platforms are being used the most by your competitors.
This will save your time and you will be able to focus better on other components of the digital ecosystem and become a great digital content creator.
Understand the Latest Content Creation Trends in the Market and Implement Them
Till a few years ago, only textual and video form content dominated the online market.
But as the Digital Marketing Industry grew, new methods of content creation started emerging.
According to research by HubSpot, around 85% of companies consider short videos as an effective content that is also responsible for more conversions.
The trend of short videos came only a few years ago and today it has created a stir in the world of digital content.
But, it is not at all necessary that if a Content Creation Trend has recently come into the market then it will last for years.
As new experiments continue to take place and Content Creation Tools & Platforms keep emerging, Content Trends will also keep changing.
For example, nowadays Artificial Intelligence (AI) is being used to generate content for websites, tools like Chatbots & Voice Assistants are being used to improve user experience and increase engagement.
All these tools make content creation easier as well as help in marketing automation .
You cannot ignore Personalization in Content Creation Trends.
According to a Forbes report , 80% of consumers prefer to buy products & services from brands that provide them a personalized experience.
This experience can be in the form of a personalized content, under which you can ask some questions to your prospects, offer them the most relevant product or service according to their Likes/Dislikes, etc.
Create your Content Calendar and follow it
If you want to avoid the stress caused by your content planning every day, then you should create a content calendar at the beginning of every month.
Content Calendar is a Publishing Schedule in which your Content Planning is written.
It mentions what kind of content you are going to publish, which platform you are going to post it on, when you are going to do it, and much more.
By creating such a publishing schedule at the beginning of every month, you start on the path to becoming a disciplined digital content creator.
Anyway, a lot of time is spent in selecting your target audience and choosing the right content format and platform for yourself.
In such a situation, it becomes difficult to manage regular content creation.
In such a situation, by creating a Content Calendar, you can solve your problem of Regular Content Creation & Posting.
Additionally, whenever your audience sees your content on a regular & disciplined basis, the engagement rate automatically increases.
As you keep adding some value to people’s lives through your content on your various platforms, your Lead to Customer Conversion Rate starts increasing.
Optimize your content for both search engines and users
You must have heard many people saying that to rank your website on Google, optimize your content according to the search engine.
But not only for search engines, you should also optimize your content for users.
To optimize for search engines, you have to resort to Search Engine Optimization Techniques (SEO) and use some keywords & links on your page.
Search Engine (Google) has many Bots that come to your page and crawl it.
If you have created your content keeping in mind the various algorithms of Google, then it comes to the notice of Google and Google starts ranking that page.
But, if you keep creating content only to satisfy the search engines then your user experience may get spoiled.
Therefore, it is also important that your content is optimized according to the users to improve your user experience and increase engagement.
Let us now discuss some Content Creation Tips and see how you can optimize your content.
How to Optimize Your Content
If you create textual content then you can keep the following things in mind to optimize the content for search engines and users:
- Do Your Research Well: It is very important to do research before preparing an outline of your content.
In this, you can research your competitors and see what kind of content they are creating.
You have to create better content than them under which you can use infographics and videos in it and prepare a more in-depth content. - Content Headline : Write an attention grabbing headline. Headline is the first impression of your post which gives a preview of your complete post.
Only after seeing an attractive headline will a person open your post and read it.
To make it attention grabbing you can show some data in your headline, show some numbers, or create fear of urgency.
But, always keep in mind that the headline should be clear and concise which explains your complete content in just a few words. - Keyword Research: Have you ever wondered how Google will be able to find your content where around 4 million blog posts are being published every day?
For this, you will have to use keywords in your content.
Keywords are those queries or phrases or words that a user searches on Google.
If your content has the same phrases then the search engine will consider your content relevant to the user query and will give it priority.
To do keyword research, you can use some free tools (Google Trends, Google Keyword Planner, etc.) and paid tools (Ubersuggest, BuzzSumo, Ahrefs, SEMrush, etc.).
Along with this, you should research the words that your audience uses during their conversations.
By adding these words to your content, you can make it user friendly and engaging. - Choose Quality Over Quantity : It is human psychology that one skips paragraphs with longer sentences and focuses only on shorter sentences.
So always try to keep your content short and crisp
By writing to-the-point content the reader will remain engaged and the bounce rate on your page will also decrease.
If possible, try to end each paragraph in one or two lines.
A short sentence with keywords optimizes your post for both search engines and users. - Actionable and Persuasive Tone : If your content is promotional content then you should try to use Actionable & Persuasive Tone as much as possible in your content.
By doing this you tell your readers what action they have to take after reading your content. This increases your conversion rate. - Ask For Feedback : Be sure to take feedback from your readers at the end of every post.
This will let you know whether your post has really added some value to their life, or whether they have learned something new, or maybe they have some suggestions.
You can also modify & update your content based on their feedback.
Using all these methods properly increases the readability of your post which is very important from the SEO point of view.
If your website is designed on WordPress then you can install some plugins like Rank Math & Yoast to check the readability of your content.
Recycle, Rework, and Repurpose Content
It is very important to rework your old content and keep updating it.
You can update data of old content, update statistics, use some newly created images, add some new content, remove broken links, etc.
Many times it happens that one of your blog posts or YouTube videos is getting more engagement and is being liked more by people.
In such a case, you can convert that blog into a YouTube video or podcast or repurpose that YouTube video into a blog.
In such a situation, you will also start getting that traffic which likes to watch instead of reading.
The best thing about repurposing content is that you don’t have to create any new content.
Analyze & Tweak Content for Better Performance
According to a statement by Joe Pulizzi,
“Every piece of your content should be excellent enough that customers are compelled to share it.”
Your content should be so good that the person reading it feels compelled to share it.
If you also want to make your mark in the world through your content, then you will also have to keep analyzing your content.
You will need to create a schedule just like your Content Calendar.
Under this schedule, you will have to analyze & track the performances of your content and various platforms.
You have to see which content is working the most, how much user engagement is happening, how many views it is getting, how many shares it is getting, etc.
After doing all this work, if you feel that there is a need for some improvement then you can tweak your content.
Under this, you can add some new content, update the old one, make the fonts more attractive, improve the article structure a bit and make your content visually appealing by using some high quality media.
Apart from this, many times the headline of your content itself is not attractive, in such a case you can tweak it and make it appealing.
Conclusion
By continuously creating good content you will develop a unique identity.
Your content starts going viral and you start getting noticed by people.
To become a great digital content creator, you have to keep some content strategies in mind.
From defining your goal to finding your target audience, understanding your content type and optimizing it, all these content creation tips are important for your content generation & content creation.
You can acquire this skill quickly by learning Digital Marketing Strategies through our Live Classes.
Gradually, with the help of these strategies, you can create content and leave your mark as an excellent content creator or influencer and move on the path to financial freedom.
