Among a million brands across the world, what makes you stand out is your logo.
So, how can you even think of going wrong with this?
Sadly, many companies disregard the importance of their logo and go ahead with anything that lacks essence and fails to convey the meaning of the brand.
As a result, they fail to make a mark among the audience despite their top-notch offerings.
History is witness that even the most renowned brands have gone wrong with their logos and faced backlash.
Going wrong with a brand logo is synonymous with downfall.
Whether you’ve just launched a brand and are planning a logo or are revamping your old brand, beware of these common logo design mistakes.
Common logo design mistakes you should avoid
Here are common logo design mistakes everyone should avoid:
Going overboard with the design
A brand logo is like a visual statement of a brand.
It gives the audience an idea of the brand in the first glance itself.
It creates the first impression of a brand on the audience.
Perhaps, this is why most logo designers try to convey as much as possible through the logo design, and in an attempt to do so, they end up making the logo look too busy or cluttered.
A mix of conflicting text or images can turn off viewers.
Your logo should be simple yet impactful.
Look for an expert logo designer who knows how to convey your message simply and attractively with SC logo design .
Choosing the wrong font
The key to creating an impressive logo is selecting the right font.
Choosing the wrong font can make your brand look unprofessional.
For example, choosing a casual font for a serious business, such as healthcare, could give customers the wrong impression.
Similarly, a simple and sophisticated font for a brand dealing with kids can also lead to a loss for the brand.
There are plenty of fonts to choose from.
Go through each of them and select one that blends with your brand’s personality.
Not going into details
A brand logo that is overly simple looks incomplete.
You can’t just give the audience a few pieces and expect them to join the dots.
The logo should be simple but purposeful.
It should contain the required details.
It’s all about saying it all without using a lot of words.
Find a logo designer who knows how to strike the perfect balance between minimalism and maximalism.
Using a bad color scheme
Like fonts, the color palette of your logo design should also be in perfect harmony with your company’s message.
Take the same example as we shared above – how can a colorless logo appeal to kids? Or, how can a logo adorned with fluorescent colors be suitable for a sophisticated business?
Choose a color palette that is appealing, not too simple, and not too bold.
Again, striking balance is the key.
Copying the designs
If your logo is a cheap copy of a successful brand, you lose all the points right there and then.
How can you expect the audience to trust you?
Plagiarizing designs can tarnish your reputation and even land you in legal trouble.
Avoid copying logos.
Create something original, something that represents your brand.
Blindly following trends
It’s important to stay on top of the trend game, but blindly following trends when designing a logo can make you lose your purpose.
Incorporate the latest trends, but don’t create your entire logo based on current trends.
Remember, trends keep changing, but you can’t keep changing your logo.
Select a design that speaks about your trade mark rather than a design that reflects the latest trends.
The Bottom Line
A logo is not just a part of your marketing plan but the identity of your brand.
This is a viable aspect that should be nothing short of noteworthy.
So, make sure you don’t make these common logo design mistakes.
Just as you carefully select a web design company or social media marketer, work with an experienced logo designer to create a stunning brand logo.
