The majority of people are unaware of this, but YouTube might not have grown to be the second-biggest search engine in the world in a different timeline.
Their goal upon opening was to become a dating service that focused on videos. After logging on, you would view the potentials’ videos and select one.
Consider that.
History shows that YouTube saw its potential very fast and developed into the modern internet video platform that it is today.
Currently, the video platform is used by 2 billion individuals worldwide to find content. Of course, funny movies and animal videos will always be popular on the internet, but so will more somber stuff.
Seven out of ten users, according to Google, use YouTube to find solutions for issues pertaining to their jobs, academics, or hobbies.
Furthermore, as more and more people turn to video, astute copywriters sense potential. A piece of the YouTube video script writing cake is yours to take.
Video scripts, you see, are quite important. Any company that produces YouTube content must have a well-organized message to promote. You are the ideal person to be that writer.
YouTube video scripts’ power
Undoubtedly, a compelling storyline is not the only requirement for a video to perform well on YouTube. You need an attention-grabbing title, an SEO-optimized description, and an intriguing thumbnail.
After viewers click “play,” though, you’ll need to capture and maintain their interest. And that’s where astute screenwriting comes to the rescue.
The most significant factors used by YouTube to rank content are those based on engagement. Your video needs to receive more watch time, views, likes, shares, and comments in order to outperform the competition.
Your script will most certainly accomplish that, but your thumbnail, description, and SEO won’t.
Are you wondering how to write a compelling narrative for a video?
Continue reading.
I’ll go over a methodical approach to developing video scripts that grab and retain viewers’ interest in this blog article. I’ll walk you through the process of choosing engaging video subjects, creating a great outline, and polishing your script.
1. YouTube scripts and selecting a compelling subject
Your video script doesn’t have to concentrate on keywords or other SEO-related metrics, in contrast to SEO copywriting. Writing a video screenplay is all about coming up with useful content for your audience, even though you will need to address some aspects pertaining to the subject you have chosen.
Therefore, it’s simple to find compelling subjects to use by concentrating on your audience’s problems and desired results.
However, you must delve deeply and have a thorough grasp of their lives and how your solution fits into their day-to-day experiences in order to identify their pain points.
What difficulties prompted them to look for a solution on the ground? In what way can you assist?
Verify your subject.
After you’ve made a list of ideas, it’s time to verify them and reduce the size of your list.
The level of interest of your audience and possible subtopics you can cover can be determined with the aid of the three-step method that follows.
First, use Google Trends to determine interest.
Google Trends is a popular tool for tracking trends on search engines and is compatible with YouTube. It’s easy to use Google Trends by just entering a search and choosing YouTube from the drop-down option.
The next thing you’ll notice is a graph showing the interest in your term over the previous 12 months.
A high level of interest is indicated by a score of 50 to 100. Anything between zero and fifty indicates minimal curiosity, whereas a score of about fifty indicates moderate interest.
As evidenced by the example below, interest in “SEO” has increased significantly over the last two to three months when compared to the prior time frame. This suggests that covering a topic related to that search word may be beneficial.
Step two: use YouTube suggestions to find possible keywords.
It’s time to use YouTube to find more focused keywords and ideas once you’ve determined the level of interest in your issue and if you want to proceed.
A third of the internet is retrieved via YouTube. These are users of YouTube’s search bar looking for content. YouTube’s algorithm is learning as users type terms for content they wish to see, and it makes recommendations for content that most closely matches user requests.
One of the best strategies for finding keywords and content ideas for your script is to look through YouTube suggestions.
Google Suggest and YouTube’s auto-suggest feature are extremely similar. YouTube will provide a list of pertinent searches that contain your keywords as soon as you begin typing in the search window. These are the questions that people are actively looking up on YouTube.
The asterisk (*) can be used in conjunction with your primary term in your search query. When you use an asterisk as a “wildcard,” more search query options will be displayed.
Gather your list of potential topics, along with a list of relevant keywords and search terms, into a Google Sheet or Doc so you can utilize it for step two.
Step three: use Ahrefs to determine keyword volume
Next, find the volume of keyword searches using Ahrefs. Nowadays, practically everyone uses Ahrefs as their go-to SEO, keyword, and research tool. By using search traffic and keyword data, it will assist you in honing in on potential ideas for your script.
It’s crucial to determine the concepts people are actively looking for and include them into your script, as you discovered in step two. Presenting too few ideas can leave your audience unimpressed, while introducing too many ideas may overwhelm them.
The way Ahrefs presents search phrase data is excellent.
For instance, your keyword is one of the new terms that have been added to the Ahrefs database in the “Newly Discovered” report. These might assist you in coming up with fresh ideas for content based on keywords that are beginning to receive more search traffic.
2. Draft your outline
Creating a structure for your screenplay is crucial, regardless of whether you’re planning pre-recorded video or live streaming events. Your ideas will flow more naturally when you present your topic if you use an outline.
One of the best formats is around catching the reader’s attention right away, introducing yourself, providing value, and ending with a call to action.
This is what each component is made of.
The clasp
You have 15 seconds, according to YouTube, to capture your audience’s interest. If you don’t, there’s a strong probability that they’ll click away in search of another movie that meets their demands better.
The greatest hooks explain what your reader will get out of the story. They are easy to grasp, precise, and clear.
This method is ideal for people who are busy. It serves as confirmation that selecting this video based only on its title and thumbnail image was a wise choice.
Your opening
After outlining the benefits for your audience (in your hook), introduce yourself and the company you work for. Next, explain to your viewers what they will learn from your film.
By using this method, you can draw in viewers and hold their interest during the first minute of your video.
Give a background.
When writing a script for a YouTube video, focus especially on the first two stages: introduce yourself, tell the audience what they will learn from watching, and then go further into the issue at hand.
Say, “Today, I’m going to show you how to do X to achieve Y, let’s go!” as your hook if you’re covering “How to do X,” for instance. “Hello, My name is X, welcome to our channel where we help you achieve Y, today I’m going to share,” may be your opening line.
Your video script’s main body
This will be the longest piece of your script, and it’s where you’ll give all the value.
It’s crucial to write a body that flows and makes sure each point is relevant to your main idea.
The following is a straightforward, three-step formula for organizing your script’s body:
- In order to avoid overwhelming your audience, introduce three to five ideas.
- When necessary, use examples to further clarify each idea in the context.
- To make your point clear, wrap up the body with a summary of what you just said.
- Don’t forget to include your call to action. Inform your audience of the next steps.
What is the ideal duration for a video?
When creating video material, there is a straightforward guideline to adhere to.
Make it as brief as you can and as lengthy as is necessary. All of this is dependent on the kind of information you are disseminating and the amount of time required to effectively convey your point.
If there was ever a sweet spot, according to Wistia research, it would be between six and twelve minutes. It seems that this is the point at which engagement decline begins.
However, what about videos that are longer than twelve minutes? Think Media suggests dividing yours in half. You may capture the viewer’s whole attention in this way.
Advice on making your script stronger
Even while these methods work well, creating the ideal YouTube video script requires more than just a brilliant idea and an outline. These three suggestions can help you add more personality to your screenplay and improve the flow and clarity of your videos.
Make it interactive.
Copywriting for YouTube that is conversational is simpler than it seems. Your video scripts can help you create more engaging videos by being conversational. They feel more individualized and are simpler to relate to.
Writing for just one reader is the best way to sound conversational. Speaking with one person is much less scary than speaking with thousands of strangers, you’ll discover. A certain level of closeness would also be lost if your main goal was to address a bigger group of people.
Write more robust paragraphs.
The organization of each paragraph is a clever method to address each point. In the first sentence, present a concept; in the subsequent sentences, expand on it. It’s a time-tested copywriter’s trick that works incredibly well, and you’ll definitely start to recognize it in well-written writing.
Here’s an example of how you might format a paragraph explaining what a “viewing loop” is:
Using a viewing loop helps you retain viewers on your channel. Furthermore, it’s one of the best — while being underutilized — strategies to get more views.
It functions by encouraging viewers to check out more of your engaging or pertinent material, creating a “loop” where viewers continue to watch your films.
Don’t overlook the call to action.
Inform your audience of the next steps. Even though it might seem obvious, not adding one can hinder the growth of your YouTube channel.
Stated otherwise, failing to mention external pages and resources will not help you in your efforts to increase views, subscribers, and possibly even revenue from them.
Make sure your calls to action include a benefit when you indicate what viewers need to do next. For instance, if you’re giving away a free guide, describe what it covers, why it’s important, and what readers will get out of downloading it.
Introduce interruptions to patterns.
The field of neuro-linguistic programming gained popularity with pattern interrupts. They are intended to disrupt cognitive habits by presenting what appears to be an abrupt and unanticipated concept.
Proper usage of them can help “reset viewer minds” by making viewers focus for extended periods of time. This can assist place your videos in front of more viewers, increasing views on YouTube and the success of your channel.
They also take many different forms, such as altering the speech loudness, utilizing visuals in your movie, and adjusting the camera angles and subject placement on screen.
Consider the video “8 Things to Master in SEO – Do You Know Them?” by Neil Patel.
Correct. Correct. Correct.
Any copywriter will tell you that editing ideas is more important when writing than word count.
Make sure to include sufficient breaks between each of your main topic-related points when you alter your script. Aloud read the script from start to finish. To get the timing perfect, listen to the video’s flow and focus on the sentences’ rhythm. This will enable you to provide examples for anything that looks complicated, so you can perfectly package your thoughts as concepts that are simple to understand.
To you, now…
Writing for YouTube requires a bit more than just creating descriptions and names for videos. It entails writing skillfully constructed scripts that promote interaction.
When written effectively, your scripts can attract and maintain a large and devoted viewership that actively participates in your material and contributes to its success.
