Content marketing : You must have heard it somewhere, in which marketing is done on the basis of content. If you do not know what content marketing is, then today in this article we will tell you what is content marketing, definition + example, how it works, how to grow your business with it, and its types, etc.
Content is a word that has shaken the whole world with just words. Content is such a powerful term. With which everything is possible today. If we talk about content in marketing, then content is called the king of marketing. Marketing is impossible without content. Whether it is traditional marketing or digital, marketing cannot happen without content.
If we talk about today’s time, then marketing has become very easy. Digital marketing is one such method through which marketing has become very easy. Through this we can do good marketing even at low cost. And in digital marketing, content is everything.
What is content marketing –
Content Marketing: This is a type of marketing in which marketing is done on the basis of content. Content is created in different formats and uploaded on different platforms.
In this, first of all a content is chosen. Then that content is made in different formats. Lastly that content is distributed on different platforms.
Content marketing is a type of marketing that comes under digital marketing. And the importance of content in digital marketing is immense. Here content is required in every type of marketing. Google ads, Facebook ads, email marketing, search engine optimization, and social media marketing, all these types of marketing require content.
How content marketing works –
In this marketing, work is done with a complete strategy. Content marketing works like a funnel, suppose you have to generate leads through content marketing, lead generation means that we need people’s emails, names, numbers etc.
Suppose – you have to sell a free course of digital marketing. And in return you have to generate leads. So first of all create a free digital marketing course in video format, upload that free course on different platforms, after some time someone saw our content on Facebook and he clicked on the link, he went to the landing page and there was a lead form there. He filled that lead form and received the course.
So the guy got a digital marketing course. And we got a lead. This is how content marketing works.
Types of content marketing-
If we talk about the types of content marketing, then the formats in which the content will be created and marketed are called its types. Content marketing is done in many ways. Ever since the form of digital marketing has come into the world of marketing, the role of content marketing has also increased a lot. Content is used in all types of digital marketing, and in different forms.
But for some years it has become a different type. It has created its own marketing. Which is now known as content marketing. It has different types. Out of which the most essential are 5 formats.
5 important types of content marketing –
- blog
Blog is a term through which we can take content marketing forward with a strategy. About 77% people regularly read blogs. After seeing this stat, you must have realized that there is absolutely no dearth of people reading blogs. So when so many people are reading blogs, then why can’t we do content marketing through blogs.
Blogging has been going on for a long time. It is an informative article in which information is given. By doing search engine optimization of the blog and ranking it on SERP, we can bring traffic to it, and from there we can do content marketing.
2 . video
Videos are the hub of content today. Most of the content is made in video format. Ever since YouTube has become popular, content marketing has been done through videos. Video is a form which is made up of many things. Like – picture + audio + infographic + animation, etc. That is why most people choose this form. We can establish our brand through videos.
YouTube is a platform where most of the content marketing is done. To do content marketing on YouTube, we need a funnel. Using which we can do content marketing with a strategy.
3. and books
If we talk about education books, we can do content marketing through them too. Education is such a weapon through which everything is possible in the world. As people are becoming curious, people need more and more knowledge. And we can give them that knowledge through ebooks . And we can do marketing too.
4. podcast
Podcasts are slowly spreading all over the world. Podcasts have been gaining popularity for the past few years. Podcasts are a medium that saves time and you can listen to them anywhere. In this busy life, people value time a lot. Podcasts are a medium that saves time.
Through podcasting we can create content in audio format and spread awareness about our brand and do marketing.
5. info-graphic
This is a form of content which is made up of graphic + information . This makes it easier for people to understand the concept. We can do marketing by creating content in the form of infographic. With infographic, we can create statistics, charts, buyer personas , etc. for our business.
What are content marketing strategies –
Content Marketing: In which strategy is used to optimize the content properly. We have to optimize the content and make it reach the right people. There are many steps in content marketing strategy which we will study today –
Steps of Content Marketing Strategy –
- audience target
This is the first step of the content marketing strategy. In which we have to target the audience before creating the content. Audience targeting is the first step in the content marketing strategy. We should know our targeting audience, what our targeting audience is. If we know our targeting audience, then we will move forward accordingly.
2 . content create
This is the second step of the content marketing strategy in which we have to create content. In the previous step, we have targeted our audience, now we will create content accordingly. In content creation, we will create content in different formats, such as video, blog, podcast, infographic etc.
3 . consistency
Consistency is a term that most people miss. Consistency works like a hidden gem in content marketing strategy. Because it is something that gives a frequency to our content. The biggest term in consistency is content calendar . This is a calendar in which we plan our content. This is a schedule for creating content, we schedule in this calendar when we will write the content.
Due to which our content gets consistency, due to which we get help in marketing through content.
4 . distribution
This is the last step of our content marketing strategy. First we target the audience, then do the content creation, then give a frequency to the content and finally we will distribute our content . Content distribution is a big part of the content marketing strategy. In this, we will publish the content on the right platforms. Whatever type of content is created for which platform, it will be submitted on that platform.
For example – our content is in the form of video. If we publish it on a blogging platform, it will be an irrelevant platform for the video. But if we put the same content on YouTube, it will be the right platform for that content. Therefore, content distribution is a big part of the strategy.
What is the future scope of content marketing –
If we talk about the scope of content marketing, then there is absolutely no lack of scope in the future. Whatever you are getting on the internet is all content. For example, if we talk about ads in social media, then whatever is written in those ads is a content, similarly everything on the internet is based on content. If we talk about opportunities in content marketing, then there are many opportunities in it, the list of which is as follows –
Hopefully you all have come to know about the questions related to content marketing. If you have learned anything from this content, then do like & share it and for information from social media, you can follow us on social media. If you have any confusion on this topic, then you can ask us in the comment section.
